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The CUT describes Normcore as embracing sameness deliberately as a new way of being cool, rather than striving for “difference” or “authenticity.” Stylized by mom jeans, white tees, turtlenecks, and Birkenstocks, the Normcore movement has taken the fashion industry by storm and I'm all in. With a bit of a nod to the 90s, it takes fashion back down to the basics: clean and simple, plain and comfy.
I rock Normcore on the reg and here's one way I like to wear it. I pair my mom jeans and Converse with this amazing turtleneck by Candela. The open-knit weave and cropped shape give it a bit of update while still keeping the simplistic feel. Shop the look above to achieve your new, Normcore self ;)
Photography by Jose Martinez
P.S. I was seriously under the weather during this shoot, so major props to my boy Jose for knocking these photos (and video) out of the park!